You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing French.
ANA has found 316 results for you, in 433 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

An example of syndicate research (French)

This paper shows an example of the optimization and reduction of a research budget. In 1977 an important research took place, based on 700 telephone interviews, 300 complete descriptions of stores, 300 interviews with points of sale managers, and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean-Pierre Piotet, Michel Haski, Francis Georgel
September 1, 1978
×

Citation

Piotet, Haski and Georgel (1978a, September 01). An example of syndicate research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-example-of-syndicate-research-french-


Case studies

Market position of the 'tempo stylon' & 'tempo junior' felt pens in relation to their main competitors in France (French)

In October 1975 Gillette decided to enter the low- cost end of the market with a model retailing known as the "TEMPO Junior". In terms of writing performance, the "Stylon" and "Junior" models meet the same standards and are differentiated only by...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Nicole De Ferran, Jean-Louis Laborie
September 1, 1978
×

Citation

De Ferran and Laborie (1978a, September 01). Market position of the 'tempo stylon' & 'tempo junior' felt pens in relation to their main competitors in France (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-position-of-the-tempo-stylon-tempo-junior-felt-pens-in-relation-to-their-main-competitors-in-france-french-


Research papers

A low-cost approach to the development of a new sales management tool (French)

The problem we had to resolve was of the simplest kind - the kind that can be handled in a matter of seconds by referring either to experience or to the findings of a survey panel, at least for a business working in ordinary kinds of market: that of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Michel Barjanski, Jean-Louis Laborie
September 1, 1978
×

Citation

Barjanski and Laborie (1978a, September 01). A low-cost approach to the development of a new sales management tool (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-low-cost-approach-to-the-development-of-a-new-sales-management-tool-french-


Research papers

Following some drugs markets (French)

The purpose of this study is to describe the utilisation of a set of methods including statistical and forecasting techniques within the pharmaceutical market.

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Bruno Jamet, Yves-Charles Quéroix
September 1, 1978
×

Citation

Jamet and Quéroix (1978a, September 01). Following some drugs markets (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/following-some-drugs-markets-french-


Research papers

Discriminating analysis of qualitative data inputs (French)

Classical methods of analysis are ill-suited to dealing with this type of data, so that a new family of methods has recently been developed under impetus from C. Hayashu, J. de Leeuw, G. Saporta, M. Tenenhaus and F.W. Young. They attempt, by optimal...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Jean-Marie Bouroche, A. Le Roux
August 28, 1977
×

Citation

Bouroche and Le Roux (1977a, August 28). Discriminating analysis of qualitative data inputs (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/discriminating-analysis-of-qualitative-data-inputs-french-


Research papers

Acceptance, refusal and return rates in French panels dealing with radio and television audience research (French)

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: D. Martinet, Jacqueline Aglietta
June 15, 1977
×

Citation

Martinet and Aglietta (1977a, June 15). Acceptance, refusal and return rates in French panels dealing with radio and television audience research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/acceptance-refusal-and-return-rates-in-french-panels-dealing-with-radio-and-television-audience-research-french-


Research papers

Measurement of subjective well-being and its implications on socio-political decisions (French)

This present paper has as its objective the presentation of a conceptual framework and the first experimental results (from a sample of a reduced size) of research intended to: 1. Perfect a method and tools for measuring individual subjective...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Yves Evrard, Denis Lindon
June 15, 1977
×

Citation

Evrard and Lindon (1977a, June 15). Measurement of subjective well-being and its implications on socio-political decisions (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measurement-of-subjective-well-being-and-its-implications-on-socio-political-decisions-french-


Research papers

Innovation by data analysis (French)

In the constant search for new methodologies, the marketing researcher feels the need for a kind of guide which:- provides him with a better understanding of the large conventional families of analysis on the one hand, and; - enables him to spot real...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jean Paul Aimetti
June 15, 1976
×

Citation

Aimetti, J. (1976a, June 15). Innovation by data analysis (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovation-by-data-analysis-french-


Research papers

From a survey of market needs to the designing of a total product (French)

In the light of a series of market surveys begun by the SNCF in 1967, there emerged as a common factor: the second- class passengers' deep dissatisfaction with the service provided. Since the SNCF was also facing the prospect of extensive renewal of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: P. Rapello, Jacques Chauvineau
June 15, 1976
×

Citation

Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-a-survey-of-market-needs-to-the-designing-of-a-total-product-french-